Branding
Welcome to my branding page!
Dive into my process, where
creativity meets strategy to form
compelling brand narratives.
Dive into my process, where
creativity meets strategy to form
compelling brand narratives.
Saguaro Hotels
Saguaro Hotels is a project focused on elevating the already existing foundation of a small business. Starting with what was already there (a playful and vibrant color palette and an icon depicting their brand name) my goal was not to completely change their identity.
My intention through this process was to keep the west coast charm but to add an essence of luxury and sleekness.
Ranger Coffee
Ranger Coffee is a study on minimalism and the duality of clean lines and the flair of hand drawn elements. My intention with the bold usage of blue was to shift the context of an otherwise sterile feeling color to feel raw and emotive. All that said, along with the intentional purpose to further push the goal to contrast industrialism and an inviting aesthetic.